Tampa Signs

Impact Digital Signs Health EOSK Unveiled

2010-01-25T04:55:00.000-08:00

TAMPA, FL – Impact Digital Signs Inc., an interactive media company, announced today the unveiling of the company’s interactive health kiosk system. Their health kiosk marketed as the Health EOSK™, debuted on January 15 at Westfield Citrus Park Town Center Mall, 8021 Citrus Park Town Center Mall Tampa, FL 33625. The Health EOSK™ allows consumers to learn about foremost health topics, and connect with local health professionals and business via a unique interactive experience.

At Health EOSK™ visitors can read or watch video on the benefits of chiropractic care, dental health, massage therapy, exercise, nutrition and additional topics that promote optimal health. Other content includes information on local physicians and the latest treatments available to those in need. One unique feature integrated with the system is the ChiroBot™.

ChiroBot™ was invented by Impact Digital Signs engineers, and the company is the processes of securing patent protection. ChiroBot™ is an advanced technology that visually analyzes the visitor’s posture to assess their spinal health. It takes just minutes and generates results instantly. ChiroBot™ works with the Health EOSK™ embedded computing platform and integrated video camera which may be shared by other modules hosted on the kiosk. Other screening modules are in the works, including a dental screener t hat will enable visitors to visualize the potential results of various dental treatment options.

The Impact Digital Signs EOSK concept is a natural extension of the company’s digital-out-of-home media network. “Our EOSKs provide consumers the opportunity to research and purchase products and services at their own pace and without pressure,” said Howard Ingham, Vice President of Business Development of Impact Digital Signs. “Our system combines the latest interactive content, touch screens, displays, and networking bringing the information out of cyberspace and into the public space where consumers are ready and willing to engage.”

The Health EOSK™ looks like a typical kiosk with two bright 42-inch displays, and stereo sound. Those who wish to visit the Health EOSK™ at Citrus Park Town Center will find it in the main atrium near Starbucks. The Health EOSK™ shall remain at this location indefinitely and content will be updated on a regular basis with the latest and greatest on health and wellness.

“As a busy health care professional it can be difficult to get out into the community and engage folks about the benefits of staying healthy and treatment options.” said Dr. Raul Serrano of Westchase Chiropractic, a content provider. “With the Health EOSK™ I can have a virtual conversation with the public raising awareness of chiropractic care, and provide them with a direct SMS connection straight to my cell phone.”

Impact Digital Signs plans to expand the local EOSK presence to include malls in Tampa, Clearwater, Brandon, Sarasota, and Wesley Chapel. Other content themes are also under consideration by company executives including automotive, real estate, fundraising and government. Keep an eye out for new installations at your local mall.

Local health and wellness professionals and businesses interested in Health EOSK™ can visit www.eosks.com to learn more.

About Impact Digital Signs, Inc.

Impact Digital Signs specializes in interactive media including interactive kiosks, and digital signage. The company’s solutions such as EOSK™, and IDSI Net™ digital signage network, integrate the latest technologies to help businesses and individuals communicate in new and innovative ways. For more information, visit www.impactdigitalsigns.com

About Westfield Group

The Westfield Group is the largest retail property group in the world by equity market capitalization and one of the largest entities listed on the Australian Securities Exchange. Operating on a global platform, the Westfield Group is an internally managed, vertically integrated shopping centre group, undertaking ownership, development, design, construction, funds and asset management, property management, leasing and marketing. It employs around 4,000 staff worldwide. For more information, visit www.westfield.com

About Westchase Chiropractic

Westcahse Chiropractic is a faith-based health practice providing the local community with chiropractic adjustments, rehabilitation, massage and wellness education. Through their services Dr. Michael Sosa, Dr. Raul Serrano, and their staff help individuals achieve health, vitality and create an optimal environment for healing. For more information, visit www.westchasechiropractic.com

Wines on Broadway Digital Signage Projection

2009-11-18T07:54:00.000-08:00

Wines on Broadway Digital Signage Projection by Impact Digital Signs - impactdigitalsigns.com

Murphy's Bar Digital Signage

2009-11-18T07:49:00.001-08:00

Murphy’s Bar digital signage by Impact Digital Signs

Tampa Bay Skating Academy

2009-11-18T07:48:00.001-08:00

Tampa Bay Skating Academy scheduling and snack bar digital signage by Impact Digital Signs Inc.

Prudential Westchase Install

2009-11-18T07:44:00.001-08:00

Prudential rear-projection installation by Impact Digital Signs Inc

Anytime Fitness Westchase Rear Projection System

2009-11-06T19:15:00.001-08:00

Anytime Fitness Westchase Florida Digital Sign.
By http://www.ImpactDigitalSigns.com

Blend Install Photo

2009-11-06T19:12:00.000-08:00

Blend Rear Projection Display located in Westchase.

by Impact Digital Signs

Blend Rear Projection Display

2009-11-06T19:09:00.001-08:00

Blend Rear Projection Display located in Westchase Tampa.

by ImpactDigitalSigns.com

Ad Design Do's and Don'ts - Quick Reference

2009-11-04T21:35:00.000-08:00

Do’s
1. Decide on the type of ad (Branding vs Merchandising)

Branding ads emphasize your image/brand
Focus on “being memorable”
Merchandising promotes your product/service offer
Focus on the benefits of your offering not its features

2. Use images

A picture is worth a thousand words

3. Emphasize the “call to action” in Merchandising ads

“Join us this Thursday! 2 for 1 Happy Hour!”

4. Emphasize the Brand in Branding ads

Slogans “Coolest club in town” etc.

5. Emphasize your contact information (web and phone number)

Leverage your website to provide more detailed information
Include your name and photo if it makes sense

6. Keep your message fresh

Be consistent without being redundant

7. Pay attention to other advertisements

Learn from others

Don’ts
1. Overload the written content

Less text is more when it comes to advertising
Give customers a reason to come to you

2. Put a map on your ad, keep it on your website
3. Underestimate the importance of time

Consider who, where, how, and for how long

4. Use 10 words when one word will do

Complicated language complicates your customers’ lives

5. Break the law

Be in compliance with state and federal law (Copyrighted material, etc.)
Don’t make promises you cannot keep (A guarantee could put you in jail)

6. Forget your target audience

To whom are you advertising? Men? Women? Teens?

7. Limit your advertising to one type of media

Repetition and variety yields results

To learn more about great ad design please visit us at www.impactdigitalsigns.com

Promoting Your Business onf Facebook

2009-06-11T09:20:00.001-07:00

Impact Digital Signs Inc. has recently expanded our offerings to include Social Network services. By leveraging sites like Facebook you can put your business in front of millions of potential customers. You can even create a situation very similar to word of mouth referrals…

Here are some ideas from uprinting.com on how to leverage Facebook to promote your business.

1. Facebook Profiles

Creating a profile is the most basic thing you can do on Facebook and it is required if you want to do anything else such as create a group or page. Make sure you fully fill out your profile because a full profile looks a lot more interesting then an empty one. You can also add your website URL in several locations and be sure to talk about your business and plug your website URL in the appropriate spots as mentioned.

Then you should start adding friends to your profile each day. The Current limit is 5,000 friends but this may be lifted in the future. If you add 20 friends a day which would take you maybe 5 minutes in one month you will have 600 friends! From my testing you will have to type in a CAPTCHA or anti spam code for the first 10-15 friend adds, but after that it seemed to go away and it was a lot quicker to add friends. I wouldn’t not recommend adding to many friends each day because it will come off as spammy.

Now that you have your profile created and optimized you can create a Facebook group or even better a Facebook page, both of which we will go over below.

2. Facebook Groups

Groups were available before pages and are more of a place for users to discuss topics such as graphic design or cars. Its almost like a mini forums. The benefits for group owners is they are very viral and you can bulk invite all you friends to join your group. The problem is they are not indexed and not available to view unless you are a member of Facebook.

I recommend creating a Facebook group for your business, but honestly Facebook pages are really where its at and you should focus your efforts on your page instead of your group.

3. Facebook Pages

Facebook pages are all about business and have many of the same features available as groups, but with some extra key features available. The main benefit of pages is the fact that they are indexed by Google and available to view even if you are not a member so promoting the page is easy.

When creating your page make sure you use your most important keyword as the page name so that it shows as the page title, making your page more SEO friendly. Like you did with your profile, fill out your Facebook page with all relevant information about your business, website URLS and so on.

The best way to promote your page is to offer some sort of giveaway if you are not a major brand. This way you give people a reason to become a fan of page. Once they are a fan you can send updates which is the best part of having a Facebook page for your business.

Groups may work well virally, but so do Facebook pages. Whenever someone becomes a fan of your page it shows up in their profile and looks something like this: Person’s Name, Became a fan of Your Business Name.

So if you give your page a good jump start it could really take off. The number of fans you can have has no limit and some pages have anywhere from several thousand fans to over 500 thousand fans!

So if you wanted to focus on one thing I would highly recommend creating a Facebook page, instead of a group and putting all your advertising efforts towards the Facebook page.

Some Example of Popular Facebook Pages

4. Facebook Applications

The introduction of Facebook Applications is probably the most popular move made by Facebook to date. They released their API so developers and business owners could collaborate to create fun and cool applications that engage users. The applications created so far vary in purpose; some are fun games, some are useful and some are directly related and tied into businesses.

Many popular applications have hundreds of thousands of monthly active users and that information speaks for itself, so if you want to read more about creating applications for Facebook, I highly recommend checking out the Facebook Developers page. Once you have an application created, be sure to add it to your profile and to your Facebook group and page!

5. Facebook Ads

Facebook ads are a great way to really increase your exposure using highly targeted CPC and CPM Advertising. You can target users by age, gender, location, interests, and even attach friend-to-friend interactions about your business to your ads.

The best part is you can either advertise an external website or a Facebook page. So if you created a page earlier for your business and you are looking to build up your facebook fan page you can do so easily by driving the traffic form your advertisements directly to your page.

So join Facebook today and start working on your Facebook promotions, because if your competition is not on Facebook already, they will be soon!

Impact Digital Signs Inc.

Signs in Tampa Bay and West Central Florida

2009-06-10T05:25:00.000-07:00

Digital signage is the most compelling and effective way for businesses to communicate with customers regarding sales, specials, new items, etc. Studies show that people are far more likely to engage and retain information they can both see and hear. Now Impact Digital Signs Inc. is offering these inovative signs in the West Central Florida region with an out-of-home digital signage network in the Tampa Bay area.

Independent surveys done by POPAI (Point of Purchase Advertising International), A.C. Nielsen, Source One, Arbitron and Summit Research Group have confirmed that what people see on the screen helps influence their purchases and this increases sales by an average of 11.2% . Real world experimetns demonstrate that digital signs have 10 times the eye contact of traditional static signage.

So how big is the digital signage market and how does it change the landscape of the advertising industry? According to the data from CAP Ventures, the total ad spending in 2003 was $149B. Traditional advertising channels such as TV, newspaper, radio and magazine made up 80% of the entire budget and digital signage occupied less than 1%. But things are changing rapidly. Advertisers realize that the effectiveness of the traditional channels such as TV is losing steam due to a number of factors.

Technologies such as TIVO allow viewers to skip over the ads entirely and channel surfing becomes a habit practiced by most viewers. This further declines the effectiveness of advertising using broadcasting methods. People are now turning to the internet for news and current events, this has caused many newspapers across the country to see a sharp decline in their circulation base, making newspaper advertising no where near as effective as it once was.

The internet is being used more frequently than the yellow pages to look up businesses and phone numbers leading to a sharp decline in effectiveness of the advertisements within the yellow pages. Advertisers are now turning to other avenues that bring them better results with lower spending.

A direct quote from market research .com in the following article: Dilution of Mass Media Leads to Increased Demand for Digital Signage – "In an era of booming consumerism, marketers’ task of effectively communicating with their target audience is paramount. As advertising rates continue to climb, media clutter and low audience attention spans have diluted the effectiveness of traditional print and television media. Consequently, in focusing on a more personalized target market, marketers have raised their spending on non-media channels such as digital signage, telemarketing, direct mail, and e-mail. While the ability of digital signage to enhance brand image using specific full motion video messages at opportune moments makes it a highly efficient medium, the increasing popularity of 'do not call' lists and e-mail spam filters further add to the enormous potential of this medium."

In a research project at four high profile retail locations in The Netherlands involving more than 24,000 shopper observations and 1,562 interviews, determined that the recognition of specific promotional messages was extremely high: up to 64 percent of shoppers recalled at least one themed message without prompting and 57 percent felt they had learned something from the displays.

Digital signage is revolutionizing the way products and services are marketed to consumers. The question to you is not if you will use digital signage, it’s when and how. Whether you are interested in advertising or hosting, give Impact Digital Signs a call for a free no obligation consultation today (1-888-886-7961).