Wines on Broadway Digital Signage Projection by Impact Digital Signs - impactdigitalsigns.com
Wednesday, November 18, 2009
Wines on Broadway Digital Signage Projection
Tampa Bay Skating Academy
Tampa Bay Skating Academy scheduling and snack bar digital signage by Impact Digital Signs Inc.
Friday, November 6, 2009
Blend Rear Projection Display
Blend Rear Projection Display located in Westchase Tampa.
by ImpactDigitalSigns.com
Wednesday, November 4, 2009
Ad Design Do's and Don'ts - Quick Reference
Do’s
1. Decide on the type of ad (Branding vs Merchandising)
Don’ts
1. Overload the written content
3. Underestimate the importance of time
1. Decide on the type of ad (Branding vs Merchandising)
- Branding ads emphasize your image/brand
- Focus on “being memorable”
- Merchandising promotes your product/service offer
- Focus on the benefits of your offering not its features
- A picture is worth a thousand words
- “Join us this Thursday! 2 for 1 Happy Hour!”
- Slogans “Coolest club in town” etc.
- Leverage your website to provide more detailed information
- Include your name and photo if it makes sense
- Be consistent without being redundant
- Learn from others
Don’ts
1. Overload the written content
- Less text is more when it comes to advertising
- Give customers a reason to come to you
3. Underestimate the importance of time
- Consider who, where, how, and for how long
- Complicated language complicates your customers’ lives
- Be in compliance with state and federal law (Copyrighted material, etc.)
- Don’t make promises you cannot keep (A guarantee could put you in jail)
- To whom are you advertising? Men? Women? Teens?
- Repetition and variety yields results
Thursday, June 11, 2009
Promoting Your Business onf Facebook
Impact Digital Signs Inc. has recently expanded our offerings to include Social Network services. By leveraging sites like Facebook you can put your business in front of millions of potential customers. You can even create a situation very similar to word of mouth referrals…
Here are some ideas from uprinting.com on how to leverage Facebook to promote your business.
1. Facebook Profiles
Creating a profile is the most basic thing you can do on Facebook and it is required if you want to do anything else such as create a group or page. Make sure you fully fill out your profile because a full profile looks a lot more interesting then an empty one. You can also add your website URL in several locations and be sure to talk about your business and plug your website URL in the appropriate spots as mentioned.
Then you should start adding friends to your profile each day. The Current limit is 5,000 friends but this may be lifted in the future. If you add 20 friends a day which would take you maybe 5 minutes in one month you will have 600 friends! From my testing you will have to type in a CAPTCHA or anti spam code for the first 10-15 friend adds, but after that it seemed to go away and it was a lot quicker to add friends. I wouldn’t not recommend adding to many friends each day because it will come off as spammy.
Now that you have your profile created and optimized you can create a Facebook group or even better a Facebook page, both of which we will go over below.
2. Facebook Groups
Groups were available before pages and are more of a place for users to discuss topics such as graphic design or cars. Its almost like a mini forums. The benefits for group owners is they are very viral and you can bulk invite all you friends to join your group. The problem is they are not indexed and not available to view unless you are a member of Facebook.
I recommend creating a Facebook group for your business, but honestly Facebook pages are really where its at and you should focus your efforts on your page instead of your group.
3. Facebook Pages
Facebook pages are all about business and have many of the same features available as groups, but with some extra key features available. The main benefit of pages is the fact that they are indexed by Google and available to view even if you are not a member so promoting the page is easy.
When creating your page make sure you use your most important keyword as the page name so that it shows as the page title, making your page more SEO friendly. Like you did with your profile, fill out your Facebook page with all relevant information about your business, website URLS and so on.
The best way to promote your page is to offer some sort of giveaway if you are not a major brand. This way you give people a reason to become a fan of page. Once they are a fan you can send updates which is the best part of having a Facebook page for your business.
Groups may work well virally, but so do Facebook pages. Whenever someone becomes a fan of your page it shows up in their profile and looks something like this: Person’s Name, Became a fan of Your Business Name.
So if you give your page a good jump start it could really take off. The number of fans you can have has no limit and some pages have anywhere from several thousand fans to over 500 thousand fans!
So if you wanted to focus on one thing I would highly recommend creating a Facebook page, instead of a group and putting all your advertising efforts towards the Facebook page.
Some Example of Popular Facebook Pages
4. Facebook Applications
The introduction of Facebook Applications is probably the most popular move made by Facebook to date. They released their API so developers and business owners could collaborate to create fun and cool applications that engage users. The applications created so far vary in purpose; some are fun games, some are useful and some are directly related and tied into businesses.
Many popular applications have hundreds of thousands of monthly active users and that information speaks for itself, so if you want to read more about creating applications for Facebook, I highly recommend checking out the Facebook Developers page. Once you have an application created, be sure to add it to your profile and to your Facebook group and page!
5. Facebook Ads
Facebook ads are a great way to really increase your exposure using highly targeted CPC and CPM Advertising. You can target users by age, gender, location, interests, and even attach friend-to-friend interactions about your business to your ads.
The best part is you can either advertise an external website or a Facebook page. So if you created a page earlier for your business and you are looking to build up your facebook fan page you can do so easily by driving the traffic form your advertisements directly to your page.
So join Facebook today and start working on your Facebook promotions, because if your competition is not on Facebook already, they will be soon!
Impact Digital Signs Inc.
Wednesday, June 10, 2009
Signs in Tampa Bay and West Central Florida
Digital signage is the most compelling and effective way for businesses to communicate with customers regarding sales, specials, new items, etc. Studies show that people are far more likely to engage and retain information they can both see and hear. Now Impact Digital Signs Inc. is offering these inovative signs in the West Central Florida region with an out-of-home digital signage network in the Tampa Bay area.
Independent surveys done by POPAI (Point of Purchase Advertising International), A.C. Nielsen, Source One, Arbitron and Summit Research Group have confirmed that what people see on the screen helps influence their purchases and this increases sales by an average of 11.2% . Real world experimetns demonstrate that digital signs have 10 times the eye contact of traditional static signage.
So how big is the digital signage market and how does it change the landscape of the advertising industry? According to the data from CAP Ventures, the total ad spending in 2003 was $149B. Traditional advertising channels such as TV, newspaper, radio and magazine made up 80% of the entire budget and digital signage occupied less than 1%. But things are changing rapidly. Advertisers realize that the effectiveness of the traditional channels such as TV is losing steam due to a number of factors.
Technologies such as TIVO allow viewers to skip over the ads entirely and channel surfing becomes a habit practiced by most viewers. This further declines the effectiveness of advertising using broadcasting methods. People are now turning to the internet for news and current events, this has caused many newspapers across the country to see a sharp decline in their circulation base, making newspaper advertising no where near as effective as it once was.
The internet is being used more frequently than the yellow pages to look up businesses and phone numbers leading to a sharp decline in effectiveness of the advertisements within the yellow pages. Advertisers are now turning to other avenues that bring them better results with lower spending.
A direct quote from market research .com in the following article: Dilution of Mass Media Leads to Increased Demand for Digital Signage – "In an era of booming consumerism, marketers’ task of effectively communicating with their target audience is paramount. As advertising rates continue to climb, media clutter and low audience attention spans have diluted the effectiveness of traditional print and television media. Consequently, in focusing on a more personalized target market, marketers have raised their spending on non-media channels such as digital signage, telemarketing, direct mail, and e-mail. While the ability of digital signage to enhance brand image using specific full motion video messages at opportune moments makes it a highly efficient medium, the increasing popularity of 'do not call' lists and e-mail spam filters further add to the enormous potential of this medium."
In a research project at four high profile retail locations in The Netherlands involving more than 24,000 shopper observations and 1,562 interviews, determined that the recognition of specific promotional messages was extremely high: up to 64 percent of shoppers recalled at least one themed message without prompting and 57 percent felt they had learned something from the displays.
Digital signage is revolutionizing the way products and services are marketed to consumers. The question to you is not if you will use digital signage, it’s when and how. Whether you are interested in advertising or hosting, give Impact Digital Signs a call for a free no obligation consultation today (1-888-886-7961).
Independent surveys done by POPAI (Point of Purchase Advertising International), A.C. Nielsen, Source One, Arbitron and Summit Research Group have confirmed that what people see on the screen helps influence their purchases and this increases sales by an average of 11.2% . Real world experimetns demonstrate that digital signs have 10 times the eye contact of traditional static signage.
So how big is the digital signage market and how does it change the landscape of the advertising industry? According to the data from CAP Ventures, the total ad spending in 2003 was $149B. Traditional advertising channels such as TV, newspaper, radio and magazine made up 80% of the entire budget and digital signage occupied less than 1%. But things are changing rapidly. Advertisers realize that the effectiveness of the traditional channels such as TV is losing steam due to a number of factors.
Technologies such as TIVO allow viewers to skip over the ads entirely and channel surfing becomes a habit practiced by most viewers. This further declines the effectiveness of advertising using broadcasting methods. People are now turning to the internet for news and current events, this has caused many newspapers across the country to see a sharp decline in their circulation base, making newspaper advertising no where near as effective as it once was.
The internet is being used more frequently than the yellow pages to look up businesses and phone numbers leading to a sharp decline in effectiveness of the advertisements within the yellow pages. Advertisers are now turning to other avenues that bring them better results with lower spending.
A direct quote from market research .com in the following article: Dilution of Mass Media Leads to Increased Demand for Digital Signage – "In an era of booming consumerism, marketers’ task of effectively communicating with their target audience is paramount. As advertising rates continue to climb, media clutter and low audience attention spans have diluted the effectiveness of traditional print and television media. Consequently, in focusing on a more personalized target market, marketers have raised their spending on non-media channels such as digital signage, telemarketing, direct mail, and e-mail. While the ability of digital signage to enhance brand image using specific full motion video messages at opportune moments makes it a highly efficient medium, the increasing popularity of 'do not call' lists and e-mail spam filters further add to the enormous potential of this medium."
In a research project at four high profile retail locations in The Netherlands involving more than 24,000 shopper observations and 1,562 interviews, determined that the recognition of specific promotional messages was extremely high: up to 64 percent of shoppers recalled at least one themed message without prompting and 57 percent felt they had learned something from the displays.
Digital signage is revolutionizing the way products and services are marketed to consumers. The question to you is not if you will use digital signage, it’s when and how. Whether you are interested in advertising or hosting, give Impact Digital Signs a call for a free no obligation consultation today (1-888-886-7961).
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