Wines on Broadway Digital Signage Projection

Wines on Broadway Digital Signage Projection by Impact Digital Signs - impactdigitalsigns.com

Murphy's Bar Digital Signage

Murphy’s Bar digital signage by Impact Digital Signs

Tampa Bay Skating Academy

Tampa Bay Skating Academy scheduling and snack bar digital signage by Impact Digital Signs Inc.

Prudential Westchase Install

Prudential rear-projection installation by Impact Digital Signs Inc

Anytime Fitness Westchase Rear Projection System

Anytime Fitness Westchase Florida Digital Sign.
By http://www.ImpactDigitalSigns.com

Blend Install Photo

Blend Rear Projection Display located in Westchase.

by Impact Digital Signs

Blend Rear Projection Display

Blend Rear Projection Display located in Westchase Tampa.

 

by ImpactDigitalSigns.com

Ad Design Do's and Don'ts - Quick Reference

Do’s
1. Decide on the type of ad (Branding vs Merchandising)

• Branding ads emphasize your image/brand
• Focus on “being memorable”
• Merchandising promotes your product/service offer
• Focus on the benefits of your offering not its features

2. Use images

• A picture is worth a thousand words

3. Emphasize the “call to action” in Merchandising ads

• “Join us this Thursday! 2 for 1 Happy Hour!”

4. Emphasize the Brand in Branding ads

• Slogans “Coolest club in town” etc.

5. Emphasize your contact information (web and phone number)

• Leverage your website to provide more detailed information
• Include your name and photo if it makes sense

6. Keep your message fresh

• Be consistent without being redundant

7. Pay attention to other advertisements

• Learn from others

Don’ts
1. Overload the written content

• Less text is more when it comes to advertising
• Give customers a reason to come to you

2. Put a map on your ad, keep it on your website
3. Underestimate the importance of time

• Consider who, where, how, and for how long

4. Use 10 words when one word will do

• Complicated language complicates your customers’ lives

5. Break the law

• Be in compliance with state and federal law (Copyrighted material, etc.)
• Don’t make promises you cannot keep (A guarantee could put you in jail)

6. Forget your target audience

• To whom are you advertising? Men? Women? Teens?

7. Limit your advertising to one type of media

• Repetition and variety yields results

To learn more about great ad design please visit us at www.impactdigitalsigns.com